Jefferson Reporter

U.S. Senators Katie Britt, Bill Cassidy, and Edward Markey have introduced the Children and Teen’s Online Privacy Protection Act (COPPA 2.0) in an effort to modernize online data privacy regulations for young users. The proposed legislation aims to address the increasing concerns over youth mental health issues linked to social media usage.

Senator Britt emphasized the importance of updating regulations, stating, “Keeping American families safe includes keeping our kids safe on the internet. Our country is in the throes of a mental health crisis, and the rise of social media usage among children and teenagers is inextricably tied to this problem.”

The COPPA 2.0 bill seeks to ban targeted advertising directed at minors and introduces an "Eraser Button," which would require companies to allow users to delete personal information collected from children or teens.

Dr. Cassidy highlighted parental concerns by saying, “Every kid has an iPad or smartphone. They’re going to use the internet. Parents should be confident they can do it safely.”

Additional measures in COPPA 2.0 include establishing data minimization rules to limit excessive data collection from young users and closing loopholes that allow platforms to overlook minors on their services. The legislation also aims to prevent companies from collecting personal information from users aged 13-16 without explicit consent.

Senator Markey underscored the need for updated legislation: “We need strong modern legislation that keeps pace with the ever-evolving digital landscape and creates a safer online environment by addressing the youth mental health crisis and protecting the personal information of our kids.”

In her recent speech, Senator Britt pointed out past congressional inaction: “While social media companies have taken some steps, it is clear that there is work for Congress to do."

Senator Britt's focus on youth mental health has been evident through her support for various bipartisan initiatives aimed at protecting children online over recent years.